SMS alerts are wonderful because, certainly they are utilized to remind you of import such things as birthdays, insurance renewal dates and important events. They are also helpful for keeping up with the football results, getting daily horoscopes or keeping tabs on your favourite celeb. Though with the proliferation of internet and mobile web some commentators are recommending that SMS alerts the death knell for SMS alerts.
SMS is the most popular data application with 2.4 billion active users. SMS comes with an open rate of approximately 98%. That means that 98% of SMS messages sent are opened. So that as cell phones tend to choose you/owners everywhere these days there exists a tendency for SMS messages to have read sooner than emails. When was the very last time you deleted an SMS without at least opening it? Which means SMS still include a huge reach and incomparable “timeliness”.
SMS vs Apps – iPhone heralded the arrival of the “app” and the other major manufacturers were quick to adhere to suit. Apps are actually prolific and there is an app for nearly anything you can imagine. These are will no longer limited to iPhones and a lot smartphones now have a reasonably level of apps with increased being developed and launched on a daily basis. Apps tend to be more flexible than SMS alerts as well as allow for more interactivity and creativity. However in terms of information alerts they have some drawbacks in comparison to SMS.
Firstly many have to be launched to get the information. This causes problems with phones that can only run one app at the time. Additionally, it means that users must remember to look for the app, defeating the purpose of an alert. Finally the fragmentation of the apps market means you may not be able to have the app/info you need on your particular handset. You might have a HTC and also the app you need is simply seen on iPhone or the other way round. With SMS being offered on 99% of all handsets you might be almost guaranteed if the information you are searching for is available on SMS alerts, you have access to it.
SMS vs Email – Email has the advantage of being offered for both PC and cellular devices. Its growth has become phenomenal during the last years along with its application widespread. Its flexible, free and user friendly. However it has a number of drawbacks with regards to information alerts. Firstly, it is abused. Research by Barracuda Networks showed ckdhaf in 2007 90% of all the email sent was spam. This means most of the emails sent don’t get through spam filters or don’t get read. Another concern is timeliness. For things like insurance renewals where you can set the alert beforehand this is not an issue. However if you wish to keep up-to-date with say your favourite football team you require information seconds or minutes after it takes place-goals or fulltime results. Emails may well not get read for hours and by that period the data may be redundant.
SMS alerts-Good however, not Flawless – Although SMS alerts have benefits over both Apps and email they are not without drawbacks. SMS alerts are not as glamorous as apps and never as widespread as email. This means you might need to look harder to obtain the info alerts you would like. Also the alerts may come coming from a more obscure provider which sometimes (however, not always) impacts on the longevity of the service.